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How to Use a Personal Blog to Land Your Next Job

The digital era gives technology candidates many different means for landing their next gig. The traditional route involves posting your résumé on a variety of IT job sites while leveraging social media networks like LinkedIn, Facebook, and Twitter provides another option. But what about starting your own blog related to the type of technical work in which you specialize?

Let’s take a closer look at how to use a personal blog as part of your overall technology job search effort. Ultimately, it provides a great way to highlight your skills and experience and even position yourself as an industry thought leader.

Strategies for Starting a Blog

Before starting a blog, you need to do some planning. Do you want your own domain name or is a free blog hosting site like WordPress.org a better fit? The former approach requires more investment, including a web hosting account, but gives you more flexibility and potential visibility compared to the free option.

Whatever you decide, learning how to format and post blog entries is a simple process for anyone familiar with word processing software. Be sure to include images in your posts and use an SEO (search engine optimization) plugin to help users find your content on Google, Bing, and other search engines.

Focus the Blog Content on Your Professional Work

Your blog needs to concentrate on your technology work, so don’t post about music or other personal interests. Focused content also helps give you an SEO boost. Write blogs about the new technologies you use, while peppering your content with the tangible experiences you encounter at work.

Try to post content on a regular basis – at least once per week, and more often if you have the time. Once again, those blogs with a constant supply of new posts tend to perform better when it comes to SEO.

Sharing Your Blog Posts is Vital

Simply creating a blog with a regular posting schedule doesn’t mean recruiters are going to start banging down your door. You need to share your posts on LinkedIn and other social media services. Also, make it a point to post your content on technology websites related to your IT role; even inquiring about writing a guest post to increase your profile.

Ultimately, maintaining a popular tech blog makes it easy for interested companies and recruiters to find you.

Work With Synerfac

If you need additional advice on optimizing your IT job search, talk to the experts at Synerfac. As one of the top technical staffing agencies in the country, we know the companies looking for tech talent. Connect with us soon!