Communication plays a key role in any successful organization, no matter their business sector. This includes public marketing communications with clients and customers as well as periodic internal dialogues with your own employees. In fact, regular communication with your staff became more critical with remote working now the new normal after COVID-19.
With an eye towards boosting the overall quality of your corporate communications, check out these helpful tips. After all, this regular dialogue helps maintain those important relationships with both customers and employees. In the end, it’s a critical part of building a welcoming corporate culture for any business.
Effective Company Communication Comes From Above
Of course, any business’s leadership team sets the example for communication throughout the organization. When they keep their employees largely in the dark, it adversely affects overall morale and productivity. A proactive approach is vital, with an open door policy where employees’ insights are welcomed and taken seriously.
The company’s managerial team also needs to hold regular meetings. This includes both all-employee get-togethers as well as daily standups among specific teams. While managers have the responsibility for leading meetings, everyone needs to participate. Ensure each employee listens attentively, provides meaningful feedback, and regularly responds with their own observations.
Written Communication is Also Critical
While in-person meetings are important, quality written communication also matters. From an internal standpoint, publishing a company newsletter helps keep everyone informed. Leverage email to distribute it, but also publish each copy online for future reference.
Of course, external written communication remains essential for any business. It takes many different forms, including marketing material, project bids and status updates, user manuals, and more. Make sure anyone producing external messaging boasts exceptional writing skills.
Ultimately, the quality of your written output reflects upon the reputation of your organization. Because of this, set communication standards for any employee interacting with clients and customers outside the office. A corporate training program for this purpose makes sense.
Optimize Communication Technology for Remote Working
With remote working now normal throughout the business world, companies need to optimize their communications approach for this scenario. This includes investing in the technology necessary to host employee meetings over a video conference. Invest in high-quality microphones and cameras, as well as enough network bandwidth for superior performance.
Looking to Expand Your Team?
If your organization needs help building a great team, speak with the experts at Synerfac. As one of the top staffing agencies on the East Coast, we provide great candidates to meet your company’s needs. Schedule a meeting with us at your earliest convenience.