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Creating and Managing a High-Performance Sales Team

Sales remains the lifeblood of many businesses, no matter their industry. If your company relies on strong sales to generate revenue, a high-performance sales team remains critical. You need to ensure every sales professional receives the necessary training and incentives resulting in a strong performance.

So let’s take a high-level overview of some ideas for managing a top-shelf sales team. Use these insights to position your organization for higher revenues as well as significant opportunities for growth. Ultimately, it plays a crucial role in building a business able to thrive during any economic situation.

Audit Your Current Sales Team

Any manager needs a deep understanding of the unique abilities every member brings to their team. This concept especially matters when managing a group of sales professionals. Identify any knowledge gaps and use the information to provide training, as detailed below. Also, meet with each person individually to get personal insights on the hopes and dreams for their career.

Provide Sufficient Training and Professional Development Opportunities

Obviously, a sales professional for your business must understand the company’s product line as well as any expert user. So make sure they attend any training courses offered by your organization. Additionally, provide sales-specific training to any team members that are new to the role. Remember the importance of a strong professional development program in the retention of your employees, especially the sales team.

Set Realistic Sales Goals For Everyone

Of course, any sales professional thrives when they have tangible goals as an incentive. Once again, meet with each member of your team individually to discuss their specific goals. Also, ensure any goals follow the SMART acronym: specific, measurable, attainable, relevant, and timely. These types of goals remain easier to track and achieve over the long haul.

At the same time, use full team meetings as an opportunity to inspire everyone collectively. Leverage these get-togethers to share newsworthy information that affects the entire business in addition to the sales team.

A Great Sales Manager Functions as a Coach

In the end, a top-shelf sales manager boasts many attributes as a great coach. They remain strong communicators, sharing advice and insights based on their experience in the field. Additionally, they also have an innate ability to inspire their direct reports. Use one-to-one meetings to provide this level of coaching throughout the year.

Need Talent?

If your business needs to add talent, connect with the experts at Synerfac. As one of the top staffing agencies on the East Coast, we provide exceptional candidates to help your organization thrive. Schedule a meeting with us to chat about your current hiring plans.