So, how’s your hiring? Are you competing and succeeding, or are you still holding onto outdated opinions about what it takes to hire the right people? Ask yourself if you believe any of the following:
- Unemployment is high, so people are desperate for work and I can pay whatever I want.
- Job boards are obsolete.
- Social media isn’t a good use of my HR or recruiting department’s time.
- Having a mobile strategy isn’t important.
- Employment branding is not high on our list of priorities.
If you agreed with any of the above statements, it’s time for an attitude adjustment! Here is the truth behind each of these myths:
- Even in this job market, the main reason candidates turn down offers is because compensation isn’t competitive. You need to make sure you are paying employees what they’re worth. There is a market price for every industry and every role, and you need to know what your employment market will bear.
- You have to let candidates know that your jobs exist. And what you can offer them. Even with all the buzz behind new methods of recruiting, job boards are still a productive source of candidates, bringing in approximately 25 percent of new hires. Research shows that candidates from job boards most frequently result in hiring manager satisfaction.
- According to a recent study, more than half of all job seekers look at a company’s social media presence before they decide whether to apply for a job. Companies without a social recruiting strategy are likely missing a huge opportunity to connect with talent. You need to accentuate the positives of working for your company and prove that you are easily accessible and involved.
- Consider these numbers: 3 out of 5 job seekers searched for jobs on their mobile device in 2013, and 89 percent plan to use a mobile device in their job search in 2014. And 6 million people searched for jobs via mobile devices in January 2013 ̶ up from 2.3 million in March 2012. 40 percent of job candidates abandon the search process when told they are leaving a mobile-optimized site to enter a non-mobile optimized site. If you don’t have a mobile recruiting strategy yet, you need to get one.
- These days, potential candidates are more likely to engage with an organization that has a strong employer brand—in other words, it will help you attract candidates. And if your company lives up to the promises inherent in your employer brand, you’ll see an upswing in retention and engagement. Finally, having a strong employer brand can help you achieve your business objectives and help to protect and generate consumer revenue.